Axopar 38 unveiled at Boot Düsseldorf 2026
Axopar introduces the all-new Axopar 38, debuting at Boot Düsseldorf 2026 and setting new benchmarks for modularity, comfort and drivability.
There was tough competition with some awards contested between product groups, with Powered Two-Wheeler, Marine and ATV dealers, fighting for the same accolade meaning only the best of the best would come out on top.
Now a multi-product dealer, MES Powersports scoops the award for the best marketing event for their outstanding launch day, which saw stars from the world of both British Superbike racing and the Waverunner scene collide in a well put together celebration to launch the opening of their new PTW centre in Deeside. Gliddon Marine was celebrated with the Outstanding YOU Finance Engagement award for 2023.
Visual identity means a lot to Yamaha, and as such, three victors were chosen for their exemplary implementation of the Yamaha VI, Tamworth Yamaha in the motorcycle category, KMO in the Marine sector and Frank Gibson in the Power Products group. Saltwater Solutions (Power Products) were awarded the Yamaha Training Academy Distinction award for engaging their staff in Yamaha’s extensive training programmes.
As voted for by Customers, the Outstanding Customer Service Award was presented to NWS Marine.




Axopar introduces the all-new Axopar 38, debuting at Boot Düsseldorf 2026 and setting new benchmarks for modularity, comfort and drivability.


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